planting number last year, and for all intents and purposes, people thought, "hey, we are going to have a lot of corn." but what happened, mother nature worked her magic, it was a drought year, and we really fell behind. so those people who got ahead of the curve early, who were out there buying options and a little more bullish early on were the real winners in the market last year. > what is likely to happen with beef prices? those feed costs are going up. > > when we get into spring and summer, when demand, seasonally, picks up, that's a real concern. you're seeing that further out on the futures curve right now, where traders are actually in the options market. they are playing the futures market out a little bit further. it can really affect consumers, because as we know, we had some tax increases for the new year, and that is less money in consumers' pockets, so higher beef prices may force more of a switch to chicken and other alternatives. > thanks for that update kevin. just ahead, if you're a list maker, we have tips to help you be even more productive. that's next.